What can Steve Jobs teach us about YouTube?

1.Target Customer

Jobs knew Apple's target customers better than anyone.

• Demographic (age, gender)

• Psychographics (motivations, goals)

This is no different when creating content.

Understand your viewers...

And you'll know exactly how to get them to click and watch.

2.Differentiation

Jobs knew Apple could provide something people didn't have.

Something that made them different from the competition.

720,000 hours of content is uploaded to YouTube every day.

How is your video any different?

Sometimes, different is better than better.

3.Specialisation

Job’s priority at Apple was specialisation.

Knowing what they do best and being extremely focused on it.

This is the same when making content.

Work out what viewers want...

And what you do better than anyone else.

Then focus on it.

4.Benefits vs Features

Jobs knew the difference.

Feature = something your product has

Benefit = something your product enables

Apple never focused on the features, but on the benefits.

YouTubers should do the same.

Work out what benefit your content provides and focus on it.

5.Intention

Apple had intention.

“Start with the customer and work backwards to the technology”

A lot of YouTubers start with selfish intentions.

But success comes when you switch that focus to the audience.

“Start with the viewer and work backwards to the content”