8 YouTube videos you should study inside out if you want to grow your own channel

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1. Squirrel ninja course - @MarkRober 

One of my favourite ever YouTube videos. Adapting classical storytelling structures to YouTube. Effortlessly easy to follow and watch. Perfect intro set-up. Satisfying end.

2. Drone rescue - @Casey 

Turning a mundane task into an intense 9 minute movie. Classic YouTube. Genius use of camera angles during the rescue scene. 

3. MrBeast squid game - @MrBeast 

YouTube’s biggest spectacle. Costing in the region of $4 million. Relentlessly fast paced. The best ever example of a “trend hack”.

4. Minecraft manhunt - @dreamwastaken 

111 million views on a minecraft video. 41 minutes with a perfect flow of slow tension building and intense action moments. Addicting to watch.

5. The lake with 96 million balls - @veritasium 

Brilliant thumbnail & title combo, they pose an irresistible question. The first two minutes make the viewer care. Delivers a clear explanation, making science fun.


6. Discord hacker skit - @Beluga1000 

The formatthat helped this YouTuber gain 8 million subscribers in 1 year. Completely different & innovative. Great use of SFX and caption based storytelling.


7. M1 Max review - @MKBHD 

We’ve come along way since unboxing videos. Cutting edge tech review. Insane production value. Creates a sub-plot to make you more invested in MKBHD’s final opinion.


10. Quiet room - @RyanTrahan 

Perfect fusion of new-wave optimized content with classic YouTube vlog storytelling. Clickable thumbnail paired with feel-good, easy to follow story. Great ending.

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