WealthyEducation

Importance of thumbnails Netflix has a dedicated team for optimising thumbnails. They realised if they don't capture a member’s attention within 90 seconds... They’d likely lose interest and move on to another activity. Netflix's research found • Thumbnails were the biggest influence on users watching content • It made up 82% of their focus while browsing Netflix • They spent 1.8 secs on each thumbnail • They look at the thumbnail first and then decide to look at additional details Testing After realising their importance, Netflix started testing different thumbnails. They were surprised by the drastic impact optimising thumbnails had. Using better thumbnails significantly increased streaming hours and engagement. Here's how they did it: 1.Emotion Emotion is very effective at getting across a lot of information and increasing engagement. They found that expressive faces (which humans are hardwired to respond to) compel people to click. •Expressive fa...

1. Active Income The opportunities from YouTube are not limited to Google Adsense You can earn through: • Affiliate marketing • Selling products and services • Brand advertising And in many more ways Give YouTube sufficient time and it will give pay you back for years 2.Passive Income Since your old videos keep getting views, you get paid for all those views too Getting paid for a video that you recorded 4 years ago is a privilege that no other platform provides It may not be enough to run your life but it can finance a trip or a nice date 3.Start a Business The hardest part for any business is having an active audience With 2.5 M+ users across the world, YouTube offers a HUGE audience  You must leverage it to your advantage and build a fundamentally strong business 4.The Longest Shelf Life Instagram, TikTok and even Twitter have content that may go viral today but will be dead tomorrow It's not the same on YouTube. The videos you uploaded even four or five years ago would still ge...

1. Clipchamp A web-based video editor from Microsoft • Free and paid versions available • Add videos or record screen • Add music, text and filters http://app.clipchamp.com 2. Soundraw • Free and paid versions available AI tool to generate soundtracks for your videos•  Select mood and length to generate 10 tracks immediately soundraw.io 3. Rytr • Free and paid versions available AI tools help you to generate,  • video ideas • video scripts and video descriptions rytr.me 4. Photopea • Free to use • An image editor with photoshop level of capabilities photopea.com 5. Descript • Free and paid versions available A word-based video editor and a transcriber • transcribe videos (web app) • edit videos (through the desktop app) descript.com 6. Thumbsup • Free to use Check how your thumbnail looks on different platforms • such as mobile, desktop and TV, sidebar, etc thumbsup.tv 7. Coolors •...

1. Annual Contract Value (ACV) How much is each contract worth per year? Total monthly contract x 12 = ACV Ex: $1,500 x 12 = $18,000 ACV 2. Annual Recurring Revenue (ARR) Identifies how much recurring $ your biz makes per year. (Overall subscription cost per year + Recurring revenue from add-ons or upgrades) - Revenue lost from cancellations = ARR Ex: ($1M/yr Subscriptions + $200k Recurring upsells) - $300k Lost to churn = $900k ARR 3. Average Revenue Per User (ARPU) Quantifies the $ value of each customer. Total revenue / Average # of users = ARPU Ex: $1M/yr Revenue / 1,000 Users = $1,000 ARPU 4. Customer Acquisition Cost (CAC) Identifies the total cost to get a new customer. (Cost of sales + Cost of marketing) / New customers acquired = CAC Ex: ($500k Sales commissions + $500k Ad spend) / 10,000 Customers = $100 CAC 5.Customer Retention Cost (CRC) Quantifies your total cost to keep your customers happy & paying you. (Total cost of customer success + retention activities ) / numb...

1. Squirrel ninja course - @MarkRober  One of my favourite ever YouTube videos. Adapting classical storytelling structures to YouTube. Effortlessly easy to follow and watch. Perfect intro set-up. Satisfying end. 2. Drone rescue - @Casey  Turning a mundane task into an intense 9 minute movie. Classic YouTube. Genius use of camera angles during the rescue scene.  3. MrBeast squid game - @MrBeast  YouTube’s biggest spectacle. Costing in the region of $4 million. Relentlessly fast paced. The best ever example of a “trend hack”. 4. Minecraft manhunt - @dreamwastaken  111 million views on a minecraft video. 41 minutes with a perfect flow of slow tension building and intense action moments. Addicting to watch. 5. The lake with 96 million balls - @veritasium  Brilliant thumbnail & title combo, they pose an irresistible question. The first two minutes make the viewer care. Delivers a clear explanation, making science fun. 6. Discord hacker skit - @Beluga1000...

1. Bright, bright, bright This should be one of the most obvious things, but in general a brighter thumbnail is a better thumbnail. Utilise bright prime colours & ensure faces and subjects are bright and not under exposed. 2. Roughly 60-70% of mobile users use YouTube on dark mode To follow on from the first point, Thumbnails look very different against a black background. Light images pop out, while dark images can get lost in the crowd💡 3. The “3 element rule” I often find the best thumbnails on YouTube have 3 or less major elements (e.g text, face, subject) - minimal thumbnails that are easy to see in a glance are always preferable 4. Keep it to 1 or 2 faces per thumbnail Of course there are exceptions to this, but I’ve done enough testing to realise that crowding a thumbnail with too many faces is a bad idea in 90% of scenarios 5. “Rule of odds”  When you’re including a group of subjects in your thumbnail, an odd number is more visually ...

Over the past years YouTube algorithm changed so many times, where in 2011 the longer the video that video is getting more veiws. In 2012 who uploads daily content those videos got tons of videos. After 2013 to now the YouTube algorithm is caring about only click through rate(CTR) and average view duration(AVD).    Success starts with a click. If your video wants to get 1 million views means you need to get 1 million clicks. So make the thumbnail and title much better. The better you make the title and thumbnail the highest click through rate (CTR) you will get, the higher click through rate means the higher veiws you get. So focus on how to make clickable titles and thumbnail like making thumbnails colorful and greater design. See in figure (1) the more click through rate you have the more veiws you get.                                           fig(1) the gre...