WealthyEducation

1. Annual Contract Value (ACV) How much is each contract worth per year? Total monthly contract x 12 = ACV Ex: $1,500 x 12 = $18,000 ACV 2. Annual Recurring Revenue (ARR) Identifies how much recurring $ your biz makes per year. (Overall subscription cost per year + Recurring revenue from add-ons or upgrades) - Revenue lost from cancellations = ARR Ex: ($1M/yr Subscriptions + $200k Recurring upsells) - $300k Lost to churn = $900k ARR 3. Average Revenue Per User (ARPU) Quantifies the $ value of each customer. Total revenue / Average # of users = ARPU Ex: $1M/yr Revenue / 1,000 Users = $1,000 ARPU 4. Customer Acquisition Cost (CAC) Identifies the total cost to get a new customer. (Cost of sales + Cost of marketing) / New customers acquired = CAC Ex: ($500k Sales commissions + $500k Ad spend) / 10,000 Customers = $100 CAC 5.Customer Retention Cost (CRC) Quantifies your total cost to keep your customers happy & paying you. (Total cost of customer success + retention activities ) / numb

1. Squirrel ninja course - @MarkRober  One of my favourite ever YouTube videos. Adapting classical storytelling structures to YouTube. Effortlessly easy to follow and watch. Perfect intro set-up. Satisfying end. 2. Drone rescue - @Casey  Turning a mundane task into an intense 9 minute movie. Classic YouTube. Genius use of camera angles during the rescue scene.  3. MrBeast squid game - @MrBeast  YouTube’s biggest spectacle. Costing in the region of $4 million. Relentlessly fast paced. The best ever example of a “trend hack”. 4. Minecraft manhunt - @dreamwastaken  111 million views on a minecraft video. 41 minutes with a perfect flow of slow tension building and intense action moments. Addicting to watch. 5. The lake with 96 million balls - @veritasium  Brilliant thumbnail & title combo, they pose an irresistible question. The first two minutes make the viewer care. Delivers a clear explanation, making science fun. 6. Discord hacker skit - @Beluga1000  The formatthat helped this YouT

1. Bright, bright, bright This should be one of the most obvious things, but in general a brighter thumbnail is a better thumbnail. Utilise bright prime colours & ensure faces and subjects are bright and not under exposed. 2. Roughly 60-70% of mobile users use YouTube on dark mode To follow on from the first point, Thumbnails look very different against a black background. Light images pop out, while dark images can get lost in the crowd💡 3. The “3 element rule” I often find the best thumbnails on YouTube have 3 or less major elements (e.g text, face, subject) - minimal thumbnails that are easy to see in a glance are always preferable 4. Keep it to 1 or 2 faces per thumbnail Of course there are exceptions to this, but I’ve done enough testing to realise that crowding a thumbnail with too many faces is a bad idea in 90% of scenarios 5. “Rule of odds”  When you’re including a group of subjects in your thumbnail, an odd number is more visually inte